© 2023
LOS ANGELES BASED, WORLDWIDE OPTIMIZED
MULTI-DISCIPLINARY CREATIVE FOR BRANDS + MUSICIANS + MORE
© 2023
LOS ANGELES BASED, WORLDWIDE OPTIMIZED
MULTI-DISCIPLINARY CREATIVE FOR BRANDS + MUSICIANS + MORE
Agency
Role
Project
Art Director + Creative
Contrabureau +
Autumn Communications
Back-to-School
"Fair to Prepare" Experience
STORM REID'S REEL
BRIEF:
Create an interactive experience centered around select dorm-friendly Amazon best-sellers and certain selects from popular, college -aged influencers' storefronts to encourage back-to-college shopping through Amazon.
+1 if the experience promotes the seamless integration of Alexa™ items like the Echo™s, Fire TV™s & Echobud™s
EXECUTION:
We brought the digital "store-fronts" to life and furnished dorm rooms and study rooms with the Amazon best-sellers––curated and designed to be as eye-catching and indicative of the curator as possible.
In addition, we created several interactive set-ups throughout the experience where attendees could not only customize best-sellers of shoes, backpacks, and more––but also win some best-sellers and Alexa™ products to take home.
We had sections that nodded to the the "Fair" theme such as our carnival game area where you could ring toss or "fish" for certain items. We also created rooms that were inspired by real life college settings: a Classroom; a Game Room where you could play video games on FireTVs™; and a Silent Disco which you could tap in to through Echobuds™.